Today, the business-to-business (B2B) is ruled by self-education. Potential buyers are moving increasingly further through the buying process, often online, without ever talking to a sales rep. Key to developing business relationships is to connect potential buyers with relevant content early in their buying process. Unfortunately, starting a conversation can be one of the most difficult tasks for marketing and sales teams, yet business lead generation depends on it.
Running an outbound lead generation or B2B demand generation campaign with EZConverse B2B allows you to put your top-of-funnel, Resource Materials – like white papers and creating online presence – in the hands of your target audience. Early-stage involvement with your leads helps to position your company as a trusted advisor and sets your team up for warm, compelling conversations down the line. Forrester Research reports that 65% of decision makers will award business to the company that creates the buying vision.