Our people have decades of experience addressing our client’s most pressing business problems. A full-service consulting firm, we solve our client’s problems in an agile manner that reduces complexity and leads to early successes. This allows our clients to focus on their future knowing that their present is secure. Our solution offerings work together to provide our clients everything they need to transform into an effective, digital organization
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Intent data refers to information that indicates a person’s interest or desire to purchase a particular product or service. This data is typically collected from a person’s online activity, such as the websites they visit, the searches they perform, and the content they engage with.
Data cleansing, also known as data scrubbing or data cleaning, refers to the process of identifying and correcting inaccuracies and inconsistencies in data. This is important in the B2B context because accurate and up-to-date data is crucial for informed decision-making and effective marketing and sales efforts.
Market research refers to the process of gathering and analyzing information about a particular market or industry. In the B2B context, market research is often used to help businesses understand the needs and preferences of other businesses, as well as the competitive landscape in which they operate.
LinkedIn is a professional networking platform that can be a powerful tool for B2B marketing. With over 722 million users worldwide, LinkedIn provides businesses with the opportunity to reach and engage with a large and targeted audience of professionals.
Marketing Qualified Lead (MQL) is a potential customer who has demonstrated an interest in a company’s product or service and has met certain criteria to indicate that they are more likely to become a paying customer.
Account-based marketing (ABM) is a targeted marketing strategy that focuses on individual accounts rather than entire target markets. ABM involves creating personalized campaigns for specific accounts or groups of accounts, with the goal of driving engagement and conversion.
Display advertising refers to the use of banners, graphics, and other visual ads on websites, social media, and other digital platforms to promote a product or service. Display advertising is often used to increase brand awareness, drive traffic to a website, and generate leads or sales.
Content Syndication refers to the distribution of business-to-business (B2B) content to other websites or platforms for the purpose of generating leads, increasing brand awareness, or building authority in a particular industry.
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